2nd June 2016, Whitley - Land Rover has today announced its renewal as Principal Partner of The British & Irish Lions tour to New Zealand 2017. The renewal will see Land Rover resume its support of The Lions for a sixth time. Land Rover's support stretches back to the South Africa 1997 tour, a previous tour of New Zealand in 2005 and the victorious Australia 2013 tour.

In its role as Principal Partner as well as Official Vehicle of The British & Irish Lions tour to New Zealand 2017, Land Rover will provide vehicles to help support operational needs of The Lions, not just on tour but in the UK and Ireland. With the unique demands of a Lions tour, Land Rover's role will be a pivotal one, helping meet the specific requirements set by the touring rugby team.

Through its partnership with such an iconic rugby institution, Land Rover is adding to its proud heritage in supporting rugby at all levels; from grassroots to the elite. This support has extended to two Rugby World Cup tournaments in 2011 and 2015 as Official Sponsor and a Worldwide Partner respectively, Official Vehicle of Premiership Rugby, Main Club Partner of English Premiership Rugby side Wasps and Title Sponsor of its UK grassroots rugby programme, the Land Rover Premiership Rugby Cup, which has been engaging the next generation of rugby players for nearly a decade.

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said: "Land Rover has been at the heart of rugby, from the grassroots to the elite, for over two decades. We share the same passion, resolve and integrity that sits within the core of the game. It is therefore fitting that Land Rover sponsor The British & Irish Lions for a sixth time. The Lions is a prestigious team with a renowned history that any player would want to be part of. Through its heritage in rugby, Land Rover has been part of The Lions team and is part of its history. Previous tours have shown the special nature of The Lions and The British & Irish Lions tour to New Zealand 2017 promises to be no different."

The British & Irish Lions Chief Operating Officer Charlie McEwen said: "We are delighted to have renewed our long-standing relationship with one of the UK's most iconic brands. Land Rover has a rich history of supporting rugby and in particular The Lions. By its very nature, a Lions tour needs the support of partners who can meet the challenges posed. As such, Land Rover's experience is going to be invaluable. We are looking forward to building on the success of our relationship to ensure that the 2017 British & Irish Lions thrive in the best possible environment."