This is the Privacy Statement of Jaguar Land Rover Ireland Limited (“JLRI”), Arena Road, Sandyford Business Park, Dublin 18. In this statement we use the terms “we”, “our” and “us” to refer to JLRI. Where this statement refers to the term “retailer”, this indicates the vehicle retailer authorised to sell or service JLRI vehicles.
The purpose of this Privacy Statement is to outline our position concerning the collection, use, retention, disclosure, and transfer of Personal Data which is gathered and processed by us. This Privacy Statement also sets out our information management practices.
JLRI respects the privacy of all those individuals whose Personal Data it encounters, which in particular includes the following:
a) All users of our Websites, Social Media Pages or Apps;
b) All employees and contractors (including applicants for employment with JLRI);
c) All members (including former employees) of JLRI on sponsored pension schemes;
d) Business contacts, retailers, manufacturers, and suppliers;
e) Customers or prospective customers of JLRI;
For each of these categories of individuals, this Privacy Statement will explain why we collect and how we use the Personal Data we collect. We will ensure that we keep all Personal Data provided in accordance with our obligations under applicable data protection laws. We will update this Privacy Statement from time to time to reflect any material changes in technology, legislation or our data use practices which may materially affect the way in which we process Personal Data.
This is not an exhaustive statement of all our data protection practices and we may apply specific policies within certain environments. We might include a separate privacy notice at the point of capturing data on a new service and any specific consents obtained or information provided in this way will apply specifically to that service and will supplement this Statement. You will always find the most up to date version on our website insert links
|Purpose||Description||Lawful Basis for Processing|
|Purchasing a Vehicle or Parts/Accessories||Name, contact details (may include postal address, email address, telephone numbers, gender, current Vehicle details.)||When you order a vehicle or part/accessory, information is collected by the retailer for their own processing and on behalf of JLRI and Jaguar Land Rover (manufacturer) for the fulfilment of warranties, registration of vehicle for road assistance and services associated to the purchase of the vehicle and/or parts/accessories. These details are sent to JLRI who may share it with 3rd. parties e.g., to register vehicle for warranty. The lawful basis for processing is the performance of a contract to which the customer is party.|
|Booking a Vehicle Service||Name and Contact details (may include postal address, email address, telephone numbers, gender. Vehicle including your vehicle identification number, vehicle registration number, mileage, vehicle model, diagnostic information, work carried out on your vehicle.||When a customer books a vehicle service, information is collected by the retailer for their own processing and on behalf of JLRI and Jaguar Land Rover (manufacturer) for the fulfilment of warranties and services associated with the service of the vehicle and logged as part of the service history of the vehicle, these details are sent to JLRI. The processing is the performance of a contract to which the customer is party.|
|Trading in a Vehicle||Name, contact details (may include postal address, email address, telephone numbers, gender, current Vehicle details, mileage, finance details (if applicable)||The processing is the performance of a contract to which the customer is party.|
|Requesting a Quote/Brochure Booking a Test Drive||Name and Contact details and current vehicle details||When you visit our websites and requests a quote or brochure or book a test drive or service. Personal information is collected in order to satisfy this request. Where applicable these details are sent to the relevant retailer who will fulfil the request. The processing is in our legitimate interests in developing business leads with potential customers|
|Registering Interest||Name and Contact details and current vehicle details||When an individual visits our websites and registers interest in any of our products, contact details are collected in order provide information to the relevant retailers for follow up.|
|Lost Lead Management||Name and Contact details and current vehicle details||We respect your right to change your mind in purchasing a vehicle from us. We will contact you to determine if we could have done anything better to retain you as our customer. The processing is in our legitimate interests to improve our Services and that of our Retail Network|
|Customer Care||Interactions with our staff and officers, including personal and vehicle details. Also notes of your calls with our staff on our database.||We use this information for the purpose of identity verification and in order to assist the relevant queries. This processing is necessary for the performance of a contract and to keep a record of your interactions with us. The processing is in our legitimate interests to assist in monitoring and training our staff.|
|Vehicle Financing / Leasing||Financial Information.||We may receive financial information about your finance agreement with your bank or finance provider in respect of your vehicle, where we are under an obligation with the bank or finance house to source a retailer to buy back your vehicle at the end of your finance arrangement.|
|Service and warranty Communications||We may use your personal information to remind you when your service is due or to advise you when your warranty is registered and due to expire.||We rely on our legitimate interest to connect with our customers. This processing is necessary for the performance of a contract regarding changes to your warranty.|
|Marketing to Potential Customers and Existing Customers||Name and Contact details and current vehicle details||Where you are a Business-to-Business Prospect or Customer. The processing is in our legitimate interests to develop our business by providing information that is relevant and where you would reasonably expect to receive such information and have not opted out of the processing. Where you are a Consumer Prospect. We will rely on your consent to communicate to you, where you have provided such consent to us directly or via your retailer.|
|Customer Satisfaction Survey||Name and Contact details and current vehicle details.||Information about your experience with the retailer collected through customer satisfaction surveys carried out by us, or through audits that we carry out on our retailer. We use this information to monitor our retailer’s performance and for driving service improvements in our legitimate interests.|
|Vehicle Tracking||We operate vehicle telematics on our Fleet Vehicles. The vehicle is tracked via GPS and location data is retained and in certain instances the driving behavior of the vehicle operator is also recorded||The processing is necessary for our Legitimate Interests in protecting our employees and our business assets.|
|Quality Improvement / Staff Training||All, written communications, and communications received through the web are stored by us.||The processing is in our legitimate interests in providing a high standard of services to our customers, by assessing the ongoing development and identifying areas for improvement.|
|CCTV||Images||We operate a CCTV system on our premises for the safety and security of our staff and visitors. The processing is in our legitimate interests.|
|Anti-Money Laundering||We may use your personal data to comply with anti-money -laundering regulations.||The processing is necessary for compliance with a legal obligation to which we are subject.|
|Safety Incidents / Product recall||We may use your personal data to contact you regarding an urgent safety measure and / or a product recall.||(a) Necessary for compliance with a legal obligation to which the controller is subject.|
(b) Necessary to support your vital interests.
|Legal obligation||Name and Contact details and current vehicle details
Name and contact details|
|We may use your personal information to comply with various legal obligations to which we are subject including. |
Making a payment of VAT or in respect of the sale of a vehicle or vehicle parts or service.
COVID 19 Contact Tracing Logs
COVID 19 Return to work Safely Forms
|To understand our customer base||Name and Contact details and current vehicle details||We may use your personal information on an aggregate basis for market research purposes to help us understand our customer base. We rely on our legitimate interest in order to understand our customer base.|
|Business needs||Name and Contact details and current vehicle details, finance details||We may also use your personal information to manage our everyday business needs, including accounting, sharing your information within our company group for administrative purposes, and to prevent fraud.|
We rely on our legitimate interest in the effective management of our business
|Website Security||I.P Address, device details||To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)|
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
(b) Necessary to comply with a legal obligation
|Website analytics||To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||With your consent where your data has been collected through our website. We use the data to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy|