Jaguar Land Rover Ireland Limited Cookie Policy

At Jaguar Land Rover Ireland Limited (“JLRI”) we use cookies and related technologies, such as pixels, flash cookies and beacons (collectively, “Cookies”) to provide our services, websites, and products. Cookies help us to understand how our website is used, and to provide insight on how we can improve your experience, and to personalise advertising and content based on your specific interests. You have a choice to accept cookies that are not strictly necessary, and we ask that you read this policy below to make an informed decision. For further information about how Jaguar Land Rover Ireland Limited processes your personal data please see our Privacy Statements.

What is a Cookie?

Cookies are small text files that are sent to and stored on your computer, smartphone, or other device for accessing the internet, whenever you visit a website. Cookies are useful because they allow a website to recognise a user's device. We use cookies for a variety of reasons, such as to determine preferences, let users navigate between pages efficiently, verify the user and carry out other essential security checks. Some of the functions that cookies perform can also be achieved using similar technologies.

We also use 'analytics' cookies delivered via google to help us make our website better for those who visit it regularly. They help us work out what users like and do not like and how we can improve things for you.

When we include links to other websites, they will have their own privacy and cookie policies that will govern the use of any information you submit. We recommend you read their policies as we are not responsible or liable for the privacy practices of other organisations.

How you can manage your cookies

The browsers of most computers, smartphones and other web-enabled devices are typically set up to accept cookies. If you wish to amend your cookie preferences for this website or any other websites, you can do this through your browser settings. Your browser's 'help' function will tell you how to do this.

For more information about how to disable cookies, visit To opt out of being tracked by Google Analytics across all websites, visit

We use the following Cookies on our Website

Strictly Necessary: Strictly Necessary cookies are essential to let you move around our website and use its features. These cookies allow our website to provide services at your request. Their sole purpose is to allow transmission of communication over electronic communications, and to provide the service that you have requested, say for instance records of your order in a shopping basket, and to detect any transmission errors or data loss. Strictly Necessary Cookies meet the consent exemption provision.

Performance: These cookies collect information about how you use our websites for instance, which pages you go to most. This data may be used to help optimize our websites and make them easier for you to navigate. These cookies may not directly collect information that identifies you and in most cases will be aggregated and therefore anonymous. We use of a selection of partners, for example, Google Analytics and Hotjar who help to make our websites more interesting for you. We will however request your consent to collect and use these Cookies.

Behavioural Cookies: These cookies collect information on how you engage with our website, what areas are of interest to you such as pages you have visited and links you have clicked. These cookies which are delivered through the use of partner services such as Hotjar and ZETA which support in the development of our advertising effectiveness and to provide you with a more personalised experience during your online interaction within our website. We will request your consent to collect and use these Cookies.

Marketing/Targeting Cookies: These Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for our visitors, however these cookies are also of great interest to 3rd party advertisers and ad-tech agencies. We will request your consent to collect and use these Cookies.

Cookie Consent

We will request your consent for any statistical, tracking, profiling (behavioural) or marketing cookies, this consent can be revoked at any time through the cookie preference centre which is located at the bottom of the page. When you consent to these cookies on our website, we will analyse your browsing behaviour which will support in providing you with more tailored content. We use the services of a Consent Management Provider [“CMP”] and your consent will be automatically revoked after 6 months.

Cookie Description

Details about the various cookies that are utilised on this site, will be presented to you prior to your selection. We provide details on their type, function, and retention period .You can review these settings at any stage and manage your preference from the cookie setting tab at the bottom of the page.

Third Party Websites

Our Site links through to third party websites which may also use cookies over which we have no control. We recommend that you check the relevant third party's privacy policies for information about any cookies which may be used.

Contacting Us

If you have any questions about this policy, please contact us on the following; or alternatively write to us at C/O OHM Group, Clonlara Avenue, Baldonnell Business Park, Baldonnell, Dublin 22.

This Policy (v3) was updated on the 30th of July 2023. Further updates may apply so please review our Policy section regularly.